Award for unique brand experiences
Dortmund/Berlin. The Wilo Group has been awarded the German Brand Award. At the award ceremony in Berlin, the technology group received the prestigious prize in the category of “Brand Communication – Fairs & Exhibitions” for the factory tours at the Wilopark in Dortmund. In addition, the multinational group of companies won the prize in the category of “Brand Communication – Storytelling & Content Marketing” for the Annual Report 2021.
During the factory tours, the visitor groups are led by guides over a skywalk through the 55,000 square metre factory. With the help of a tour app, augmented reality applications and live production data, participants discover the Smart Factory interactively and through multimedia. Last year alone, Wilo welcomed around 3,000 tour guests to the state-of-the-art production site. “The tours give our visitors an impressive sense of Wilo’s special innovative spirit,” says Oliver Hermes, President & CEO of the Wilo Group. “We’re proud that this extraordinary brand experience has been recognised with the German Brand Award.” The same applies to the annual report, Oliver Hermes continues. “We don’t just publish key figures in it, we present topics relevant to corporate strategy in a comprehensible and clear way, therefore putting them on the public agenda.”
The German Brand Award is considered the most important brand award in Germany. Wilo has already won the award several times since it was first presented in 2016. Last year, for example, the corporate group received the award for the digital application landscape Wilo-World. “Our claim ‘Pioneering for You’ sums up our aspiration nicely: to innovate and develop technology solutions that improve people’s lives in the long run. The awards are testament to the fact that the Wilo brand faithfully delivers on this promise,” says Dr Patrick Niehr, member of the Executive Board and CCO of the Wilo Group. “We’ll continue to develop it consistently in line with our brand identity,” adds Oliver Hermes.